So, I was sitting at the Cigar King in Skokie while my daughter was at Volleyball practice, having a nice chat with a gentlemen I had just met named Curt. At the end of the chat, I gave him a business card, which of course read “Dark Matter Consulting.” He mentioned that he gets Dark Matter Coffee at a local cafe here in Chicago (the Star Lounge, by the way). I thought it would make a great Christmas gift for clients and partners, so I thanked him, then when I got home, I emailed Star Lounge to ask about it. Meanwhile, the next day, Curt was at Star Lounge, having a cup of coffee, and he mentions the name of my business. The owner, who had already received my email about a large order to be shipped all over the country, was grateful to Curt for mentioning his business, and told Curt his usual cup of French press coffee, and the next one, was on the house. I saw Curt a week or so later at the Cigar King and he told me about it and thanked me for helping him to get some free coffee.
Moral of the story? Everybody wins. Kurt got free coffee. The Star Lounge got a nice order, and a lot of people around the US were introduced to Dark Matter Coffee. I found a cool gift to send to my clients that reflects my brand, and my clients got a nice gift that reminds them of the work we’ve done this year and expresses my gratitude for choosing me as their Executive Coach. And UPS or the Post Office made some money, too, I suppose. Everybody wins. Nobody loses. Value is created and shared at all points. And this took very little effort, just some nice conversations and follow-up. Yay. This is what we as entrepreneurs do, all the time, and the world is a better place for it….