BHAG – Big Hairy Audacious Goal

So, I was working with my coach, Jean-Pierre LeBlanc, recently, and we began to talk about the Big Hairy Audacious Goal (BHAG) for my coaching. Many great human endeavors started with somethign that had seemed crazy. Kennedy proposed putting a man on the moon in less than 10 years. Bill Gates wanted a computer on every desk, at a time when most computers took up more than a room, *those* are BHAGs. So, my coach asked, what is my BHAG? Mine is to make the entire world a kinder, more loving, more exciting and abundant place. OK, sounds fluffy, like something a beauty pageant contestant would say…except that I’m serious. I want to have that kind of impact on the world. I want the whole damn world to be a better place because of my work, PERIOD. OK, that’s a BHAG, no equivocating there. So, my coach asks, how will you know you’ve done that, Dave? Fair question. I will know I have impacted the world when I have had 10 or more clients who are Big Names, such as people mentioned on the TIME Magazine’s Most Influential People list, or the like. These are people who have big impact, and if they have bigger, or more powerful and positive impact, because they have worked with me, then I have done my job. Now, I’m not there yet, but I will get there. I have focus, and metrics, so now it is simply a matter of time…and audacity. I know I have lots of the latter, as to the former, we’ll see.

So, a friend gave me a copy of  TIME’s 100 most influential list, and I noted the following people who I would love to have as clients. If you are on this list and find this post, please feel free to reach out to me, I can help you to become even more impactful. If you know one of these individuals, I would be most grateful for an introduction. Otherwise, keep your fingers crossed for me and send me good thoughts, I’m on a path. So, without further ado, here is the list of people from the TIME’s Most Influential People, whom I would love to have as clients (in no order).

Reed Hastings

Joseph Stiglitz

Amy Poehler

Geoffrey Canada

Ron Bruder

Mark Zuckerberg

Julian Assange

Jennifer Egan

Congressman Paul Ryan

Rob Bell

Colin Firth

Amy Chua

Joe Biden

Cory Booker

Gabrielle Giffords

Michelle Obama

Michele Bachman

Chris Christie

Justin Bieber

Prince William / Kate Middleton

Joe Scarborough

Tom Ford

Saad Mohseni

Sue Savage-Rumbaugh

Blake Lively

Hilary Clinton

Oprah Winfrey

Esther Duflo

Matthew Weiner

Lisa Jackson

Larry Page

Nathan Wolfe

Cecile Richards

Grant Achatz (I like the picture with the pheasant)

Feisal Rauf

Heidi Murkoff

Rebecca Eaton

Kathy Giusti

Ray Chambers

Scott Rudin

Derrick Rossi

Felisa Wolfe-Simon

Sergio Marchionne

David Cameron

Mia Wasikowska

John Lasseter

Chris Colfer

Major General Margaret Woodward

Bruno Mars

David and Charles Koch

General David Petraeus

Matt Damon

Gary White

George R R Martin

 Jamie Dimon


Jonathan Franzen

 Michelle Rhee

Mark Wahlberg

Arianna Huffington

Barack Obama

John Boehner

Benjamin Netanyahu

Patti Smith


Written by

Dave is trained at the Coaches Training Institute and certified by the International Coaching Federation. He has worked with dozens of clients to achieve remarkable results, including revenue growth, clearer strategic direction, enhanced leadership, and promotions to positions of greater responsibility. You can learn more about him at or follow him at @DarkMatterCon, or GooglePlus.

3 Comments to “BHAG – Big Hairy Audacious Goal”

  1. Urvi says:

    I am convinced that it is only if we have one BHAG that we can pull ourselves up with out much external consultation every time we feel down. I do not like to run to a pick-me-up person when someone says something negative to me. I’d much rather have a pin board in my room on the ceiling right over my bed that reads my favorite BHAG to me every night I go to bed.
    Thanks for sharing your version.
    Life is so ‘daily’ that I need motivation ‘daily’.

  2. ron collins says:

    Awesome notion the BHAG! Last night I watched “Moneyball” (gotta see it, the way you think, even if not a sports fan) and it got me thinking about this very thing. The guy didn’t win the World Series but he changed the game. The biggest IT corp. ever was started by an antisocial dropout hacker. This thing does happen. For years as a framer I have known that houses were just being built all wrong. I am smarter than most of the engineers I’ve worked with, more creative than most of the architects, more personable with clients than most contractors and realtors, but what I see is houses built facing the wrong direction, following the wrong structural protocols, sold to the wrong people, and unavailable to the folks who deserve a proper home the most: young families. I want to change all that. I am a high school dropout with almost no IT skills, don’t hobnob well (I hate elitism and cliques), have no capital or credit, and my business sense is a joke. But I can do this. Any input on how?

    • Dave Kaiser says:

      Ron, so you’ve got skills and you’ve got some beliefs about how things should be. You’ve also got some beliefs that are in your way. I have three questions for you, regarding how to get where you want to go:

      1> What is your vision? (Include in this who you help and what is unique about you and your service)
      2> What are some next steps, with time lines?
      3> What do you need to let go of?

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